Here’s a cute little commercial for Axe Body Wash from Argentina. The premise: if you use a woman’s beauty soap you will smell like a woman. The idea: you will end up getting dressed up like a Princess. The twist in the tale: the man gets dressed up by assorted animals, apparently like a story from Sleeping Beauty – where the birds help the poor girl get ready for the prince.
The Axe Effect of women falling all over our man is very much the benefit, albeit not the central focus of the film. Nice, no?