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Levis Kids: the little toughies

Great little campaign for Levis Kids from BBH, Singapore. Amazing how a leap can be made from ‘jeans for kids’ to ‘Little Toughies’. Just the kind of humour that will appeal to grown ups – the ones who have to shell out the money. And notice no cute kids in a kid apparel ad.

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Via Ads of the World

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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