Here’s a car ad that’s different from the usual stuff in the category. Volkswagen Canada is promoting its TDI Clean Diesel through a series of humorous TV spots. The idea: dramatize the environment-friendliness of the car, combined with its power. It is taken forward with a simple idea of two people getting together – each representing one facet: power and environment. My favourite is this one:
In another ad, a hippie meets a woman on the beach. While I remember seeing several award winning ads in the automobiles category conveying a ‘dual benefit’, the metaphors used here make the ad endearing and the benefit crystal clear.
Agency: Palm Arnold Communications