When size (or the lack of it) is your virtue – it’s a good thing we are talking cars. Smart has been consistently dramatizing its virtue of size and this particular execution is no different. What I liked was the nice combination of visual and word play. The campaign won a Bronze at the recent Epica Awards . Agency: BBDO Duesseldorf GmbH, Duesseldorf
The newspaper is not dead. It is alive and well in a mind blowing idea developed by TAXI, the Canadian advertising agency. In order to commemorate their 15th anniversary, TAXI asked their agency employees to come up with an idea that will give back to the community. It’s executive creative director, Steve Mykolyn, came back with The 15 Below Project. Its first initiative – a jacket for the homeless. How does it work? The jacket…
I don’t know why there is so much hoo-haa about the new Kurkure ad featuring Kareena Kapoor. It didn’t work for me at all. OK, this urge to ‘connect with the youth’ is everyone’s mantra but for me, this attempt seems forced. I could be wrong, but is the Cinderella story so easily recognized by the youth of India, to warrant a desi twist? But that’s not my main grouse. To me, Kurkure has been…