Sequel trouble again? Saw the promo for Indian Premier League 2009 on YouTube. Given the madness of the Manoranjan ka Baap idea, this was a tough act to follow. Does it match up? The idea of transcending borders is nice and is in line with the people’s reaction to IPL. It was great to see players who were erstwhile opponents, playing for the same team. The spot is competent, but the execution lacks the madness…
Many have written about the marketing success and exemplary use of new media in Barrack Obama’s Presidential Campaign. All good. For me, the stand out was the simplicity and focus of the central message: change. The word was in every step of the campaign and was the one take out of the entire effort. The manifestation of it in ‘Yes we can’ was simple too. In fact, too simple by typical advertising standards, which are…
This surely is Cannes Gold material. As an ambient idea, you have to celebrate the creativity and craft involved. Outdoor gear brand Columbia and Prolam Y&R have created this billboard against the facade of a building in Chile. The headline reads, ‘The air cooling your home, is heating the world’ – the visual, juxtaposed with the real air-conditioning units of the building combines to create a powerful message. View a hi-res image here. While this…
It is the Mac’s 25th birthday today – it was on this day that the first Macintosh was released. As an AE, I have toyed around with the Mac which was in our agency Studio (back when Art guys only worked on Macs) and got around to buying my first Mac after I simply loved the looks of the Powerbook G3. This is perhaps the only brand that evokes in me (and millions of others)…
When I saw this piece of work, I said, ‘Wow!’ aloud. No complicated computer graphics and not a multi-million dollar production. Based on the idea of ‘Every image has a sound’ for a sound production company called Saxofunny, DM9DDB, Brazil created these interactive posters. More posters in the series here.
It’s a war out there. Not just for jobs but for job-search agents too. In the US especially, the job portals are mighty active. Monster.com has released a new set of ads, taking forward the ‘caught in the wrong job’ platform. Career Builder is planning to release this ad during the upcoming Super Bowl. All the triggers for a job change: hating your job, no respect from others and some bizarre ones are covered in…
Just when you thought that all nearly possible creative renditions of ‘don’t drink & drive’ messages have been explored, comes this one. The Federal Ministry of Transport, Building and Housing in Germany wanted to raise awareness about the dangers of DUI. A fleet of Volkswagen New Beetles’ wheel caps were modified to look like eyeballs that resemble a drunken man’s eyes rolling. Agency: Scholz & Friends Berlin, Germany. Via Direct Daily
Yes, you heard that right. Miller High Life has decided that spending US$ 30million for a 30-second ad (that’s $100,000 a second or Rs. 5mn per second!) during the upcoming Super Bowl 2009 event, scheduled for Feb 1, was a bit too much. Instead of pulling out of the event totally, Saatchi & Saatchi, NY have cleverly created a series of one-second spots for them. They feature their popular delivery man from the earlier commercials.…
The entire world looked forward to it. More than a billion people watched it live on television. Almost everyone saw it as a defining moment in history. Thinking of the same occasion as I am? Joy of Tech has a brilliant take on it.
This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.