Sequel trouble again? Saw the promo for Indian Premier League 2009 on YouTube. Given the madness of the Manoranjan ka Baap idea, this was a tough act to follow. Does it match up? The idea of transcending borders is nice and is in line with the people’s reaction to IPL. It was great to see […]
Archives for January 2009
Many have written about the marketing success and exemplary use of new media in Barrack Obama’s Presidential Campaign. All good. For me, the stand out was the simplicity and focus of the central message: change. The word was in every step of the campaign and was the one take out of the entire effort. The […]
This surely is Cannes Gold material. As an ambient idea, you have to celebrate the creativity and craft involved. Outdoor gear brand Columbia and Prolam Y&R have created this billboard against the facade of a building in Chile. The headline reads, ‘The air cooling your home, is heating the world’ – the visual, juxtaposed with […]
It is the Mac’s 25th birthday today – it was on this day that the first Macintosh was released. As an AE, I have toyed around with the Mac which was in our agency Studio (back when Art guys only worked on Macs) and got around to buying my first Mac after I simply loved […]
When I saw this piece of work, I said, ‘Wow!’ aloud. No complicated computer graphics and not a multi-million dollar production. Based on the idea of ‘Every image has a sound’ for a sound production company called Saxofunny, DM9DDB, Brazil created these interactive posters. More posters in the series here.