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Goodbye Bush, Veet style

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This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.

Goodbye Bush.jpg
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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

8 Comments

  1. Well, hats off to the brand team that approved this creative.. err… sorry for the down to earth advertising language!

  2. Am I the only one who doesn’t get it? What’s so cheeky about this advertisement? Where’s the word play?

  3. @Aayush, you did say earlier that you were little too conservative. So brace yourself for this. Bush is a reference to ummm… tuft of hair and Veet is a hair removing cream.

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