This must rank as one of the cheekiest ‘guerilla’ ads. Developed by Euro RSCG, Australia for Veet. It was released on Jan 21st, in The Daily Telegraph, Sydney.
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Goodbye Bush, Veet style
8 Comments
What brilliant timing! Awesome! Love the word play!
ROFL ! I love the advertising guys for this kinda thinking . Too Good.
LOL. Very creative and truly wonderful timing!
Well, hats off to the brand team that approved this creative.. err… sorry for the down to earth advertising language!
Am I the only one who doesn’t get it? What’s so cheeky about this advertisement? Where’s the word play?
@Aayush, you did say earlier that you were little too conservative. So brace yourself for this. Bush is a reference to ummm… tuft of hair and Veet is a hair removing cream.
Awesome!!..
Neat!
Talk about timing.
-Nikhil