The benefit of wide screen TVs have been dramatized in many ways – remember the TVC spoofing a Hindi movie scene with the hero-heroine running across the corner of the screen and taking forever to meet? Now, if I could only recall the brand. Anyway, here is a fresh take on the ‘really wide’ proposition on radio.
Maybe the lady was in a really big house and the TV was a regular one. There were two other spots in the series – Gunshot (click the link below) and Table Tennis (where in a TT tournament the ball travels real slow across the table).
Nice use of the audio medium. This campaign won a Merit at the 2008 One Show Awards.
Agency: O&M, Mumbai. Production House: Eardrum