Windows and not me


Couple of ads for Windows suite of services on the PC, Internet & Mobile (Vista, Windows Live SkyDrive and Windows Mobile) are on air in India.

In the other ad, the suite of services come to the rescue of a cricket fan. The ads tout the seamless connectivity and ease of use of the services. But take a look at how it is explained on the website with almost a shot-by-shot breakdown and explanation of the ads (almost as if they were talking to a 5-year old). Does it convey ‘simplicity’ and ‘ease of use’?

As an aside, what’s with so many brand names? Speaking of Live and SkyDrive, how many ‘Live’ brand names & services are there? Not to mention Live Mesh. All this reminds me of this classic from Joy of Tech.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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