Pepsi’s new ad, titled ‘Pass’ showcases Pepsi as a witness to history. Hmm, any brand that’s been around for 50 years or more can lay claim to this?
How is this unique to Pepsi and not to Coke? It’s not. And isn’t saying ‘part of every generation’ exactly the opposite of ‘choice of the new generation’? The latter tangentially said that Pepsi is not your grandfather’s drink – and this one says just that. Anyway, the track and the art direction makes it look refreshingly different. Check out the hi-res version at Coloribus (22MB) – the ad literally jumps off the screen.