Sports event marketing by television channels using the print medium has a standard look and feel in India. Highlight the title of the event, show sporting cues and wrap it all with a headline. Here’s something different - an ad promoting the Formula 1 coverage on Sky Italia. Agency: 1861 United. Via I believe in… Continue reading SKY Italia ad for Formula 1: it’s a fight
I am sure you feel the same way about the new Thums Up bike promo ad as I do: it works. Apart from the prize being a perfect fit for the macho image of Thumps Up, the intrighe is nicely built into the phrase ‘license hai?’. Which is also a tangential reference to the ‘big… Continue reading Thums Up bike offer: license to thrill
Another proof – if we ever need one – that creating a buzz for new products is a whole new ball game and calls for a different mindset than the one’s soaked in 30-second TV spots. The Viral Factory in London made a promo video for Samsung’s new LED TV, enlisting a group of herders… Continue reading Samsung’s viral marketing effort for LED:wah wah black sheep
A funny little speculative poster campaign created for Head & Shoulders shampoo is doing the rounds of ad blogs. Created by Saatchi & Saatchi, Germany and illustrated by Richard Wilkinson. Thankfully, it is spelt out as a speculative campaign. Can’t imagine this running as a thematic campaign for the brand any time soon. Great idea,… Continue reading Head & Shoulders spec work: can’t get this out of my head
A short film (12min) created by Publicis Mojo, Auckland for Schweppes is topping the viral video charts – a year after it was made. “Signs” was originally created to promote an online Schweppes short film festival. The story is that of an unhappy & lonely worker in an office in the big city, looking for… Continue reading Schweppes viral – what can we learn from it?