Sports event marketing by television channels using the print medium has a standard look and feel in India. Highlight the title of the event, show sporting cues and wrap it all with a headline. Here’s something different – an ad promoting the Formula 1 coverage on Sky Italia. Agency: 1861 United. Via I believe in Advertising.
I am sure you feel the same way about the new Thums Up bike promo ad as I do: it works. Apart from the prize being a perfect fit for the macho image of Thumps Up, the intrighe is nicely built into the phrase ‘license hai?’. Which is also a tangential reference to the ‘big boy’ status of the drink, nicely repositioning competition. The casting is top notch too – I quite liked the expression…
Another proof – if we ever need one – that creating a buzz for new products is a whole new ball game and calls for a different mindset than the one’s soaked in 30-second TV spots. The Viral Factory in London made a promo video for Samsung’s new LED TV, enlisting a group of herders called Baa-Studs. Now that sounds so bland but the video is far from bland. Check out the promo, if you…
A funny little speculative poster campaign created for Head & Shoulders shampoo is doing the rounds of ad blogs. Created by Saatchi & Saatchi, Germany and illustrated by Richard Wilkinson. Thankfully, it is spelt out as a speculative campaign. Can’t imagine this running as a thematic campaign for the brand any time soon. Great idea, though. A complex idea explained telegraphically through great illustrations. All of us have memories etched in our minds (not…
A short film (12min) created by Publicis Mojo, Auckland for Schweppes is topping the viral video charts – a year after it was made. “Signs” was originally created to promote an online Schweppes short film festival. The story is that of an unhappy & lonely worker in an office in the big city, looking for love. He realizes that the signs were all along there in his neighbouring office. The film was uploaded on video…
Correct me if I am wrong, but I get the feeling that blogs related to Indian advertising & marketing are not as vibrant as those abroad. Even with ad portals or online versions of trade magazines I feel that the US and UK titles offer better width and depth of coverage. And when it comes to ‘discussions’ I find both the Indian magazine websites and blogs woefully falling behind. Take a look at the Gulf…
Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times website (Apple did the same last year by taking over the front page of NYT). The banner asks you to spin a wheel which shows up a Macbook or Macbook Pro alongside a ‘similar’ PC. The punch is supposed to be in the extras that you can get with either purchase. For example a if…
Much controversy in the blogosphere about the award winning entries from FP7 at the recent Dubai Lynx Awards. So much so that the organisers of the awards have launched an official investigation into a string of winning work. All this is is the fallout of a damning entry in Bloganubis in which almost all the award-winning work including Samsung were questioned. According to the blog, the washing machine advertised for, is available only in the…
In an effort to position itself as a tech savvy one, ad agency Fallon has launched an all-in-one social media tool called Skimmer. Running on Adobe AIR, this free desktop tool aggregates streams from various social media sites into a desktop widget. So your activity on Facebook, Twitter, Flickr, Blogger and YouTube can all sit in one place instead of you flitting from one to the other. Cool. On the Mac platform, there is Eventbox,…
Brandchannel has announced the results of the 2009 Brandjunkie Awards. Brands are rated on retail environment, packaging, their ability to inspire and so on. Not surprisingly, Apple has come out tops on: the most inspiring brand, best to rebound from a crisis, best retail environment, the most controversial and the most innovative and enticing packaging for its products. Given the flak it takes from Apple haters who think the brand is all about expensive, good…