Head & Shoulders spec work: can’t get this out of my head


A funny little speculative poster campaign created for Head & Shoulders shampoo is doing the rounds of ad blogs. Created by Saatchi & Saatchi, Germany and illustrated by Richard Wilkinson. Thankfully, it is spelt out as a speculative campaign. Can’t imagine this running as a thematic campaign for the brand any time soon. Great idea, though.

hs_granny_large hs_dog_large A complex idea explained telegraphically through great illustrations. All of us have memories etched in our minds (not necessarily the granny kind) of incidents from our childhood and these posters evoke a good laugh.

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By bhatnaturally

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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