Among the sea of ads that one sees on creative showcase sites on the web, a handful catch your eye. Just like in real life, I guess. Here’s one such campaign for Subaru Forester , coming from Saatch & Saatchi, Ukraine. A simple visual idea to connote the off-road capabilities of the vehicle. Interesting product and rational benefit-oriented approach in a category where brands have been oft positioned as a ‘getaway’ from the mundane life…
Following the viral success of it’s Walk-In fridge commercial, Heineken has released a follow up. Not as good as the original, but at least an attempt was made to give the walk-in fridge a twist. Worked for you? Via Adverblog
The Fake IPL Player’s blog is great fun. Each post gets tonnes of (deserving) comments – today’s post on the ‘big match’ has over 200 comments already. Whoever is behind this blog has hit upon a brilliant idea – albeit inspired by the now-defunct Fake Steve Jobs blog. Fake Steve Jobs was written by an ex-Fortune staffer Dan Lyons and the blurb ‘Dude, I invented the friggin iPhone. Have you heard of it?’ summed up…
The latest ads of Tata Indicom hark back to the quality of their network by creating dissonance about competing networks’ call quality. In a way, they are back to where they started from. The ads featuring Kajol attempted to switch competing consumers by promising better call quality. The ‘Suno dil ki awaz’ campaign ensued and urged consumers to listen to their hearts, through several ads, including one featuring the Pathan brothers. The latest set of…
Another execution of the ‘literal take’ on a phrase kind of advertising. Unlike this one, it works. Advertising Agency: CLM BBDO, Paris, France Via I Believe in Advertising
A cool new TVC from Toyota deftly announcing 4 new cars in one commercial: the 7 seat Verso, the IQ, the Urban Cruiser, and the Avensis. The simple visual device of unveiling the tarpaulin cover serves as a transition from one car model to the other. Via The Inspiration Room Daily.
Nice example of typography as visual device. Saatchi & Saatchi, New Zealand have created this campaign for Sanyo’s underwater camera, Xacti. Via Scary Ideas. The rest of the executions (not as good as the one above) are here.
I was at a family get together last Sunday. Part of the motley crowd included a handful of 14-19 year olds. While the IPL cricket matches were being watched they would simply mute the telly when the ads came on. The new ads created by Vodafone India, official partner of the DLF IPL 2009, were the only exception. I guess the ads are a hit across age groups going by people’s reactions and general buzz…
Apple posted its Q2 earnings yesterday with revenues at $8.16 billion, and profit of $1.21 billion. That’s a 15% jump in profits year to year. During these recessionary times, Apple seems to have bucked the trend, supported by strong sales of the iPhone and iPod. I am no financial analyst, but in the back of a few other that’s happening around Apple, this is the fruit of several efforts. 1. A unified business model and…
A couple of print campaigns which did the rounds of creative showcase ad blogs have come under pressure. The first one is for Doc Morris Pharmacies condoms, which are pitched as an effective way to prevent creation of um, er…certain world figures. Those include Osama Bin Laden, Adolf Hitler and Mao Zedong. The ads, created by Grey Worldwide, Germany came under flak from Chinese officials, so much so that so Grey has issued an apology…