ArchiveApril 2009

Subaru Forester: plain and simple


Among the sea of ads that one sees on creative showcase sites on the web, a handful catch your eye. Just like in real life, I guess. Here’s one such campaign for Subaru Forester , coming from Saatch & Saatchi, Ukraine. A simple visual idea to connote the off-road capabilities of the vehicle. Interesting product and rational benefit-oriented approach in a category where brands have been...

Fake IPL Player: some fun off the cricket field


The Fake IPL Player’s blog is great fun. Each post gets tonnes of (deserving) comments – today’s post on the ‘big match’ has over 200 comments already. Whoever is behind this blog has hit upon a brilliant idea – albeit inspired by the now-defunct Fake Steve Jobs blog. Fake Steve Jobs was written by an ex-Fortune staffer Dan Lyons and the blurb ‘Dude, I...

Tata Indicom says hello (again) to network quality


The latest ads of Tata Indicom hark back to the quality of their network by creating dissonance about competing networks’ call quality. In a way, they are back to where they started from. The ads featuring Kajol attempted to switch competing consumers by promising better call quality. The ‘Suno dil ki awaz‘ campaign ensued and urged consumers to listen to their hearts, through...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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