I was indifferent to Indigo until I saw this campaign. I have flown Indigo only once and never compared it with any other airline. My personal choice of airlines was anyway restricted to Jet & Kingfisher. So I was curious to see this outdoor campaign from Kingfisher disparaging Indigo. Unless the numbers on the ground show otherwise, why take on low-cost airlines? The Indigo campaign made no reference to competition and hence this doesn’t seem…
Saw this ad for Max New York Life Insurance at home amidst the cacophony of a typical living room: kid playing in the background, me surfing the net on the laptop and ambient street sounds of a Bangalore neighbourhood. While the ad interested me, at the ‘moment of truth’ what I understood as the ad’s central message was exactly the opposite of what it meant to convey. I missed the VO which says something to…
I quite like this initiative from the organizers of the Cannes Advertising Festival. Worried about the number of participants this year, they have created the Ignite your CFO initiative which provides specific, practical ways to cut costs related to attending the festival. Sample: Get a local SIM card and avoid roaming charges. At the registration desks in Cannes, Com and Call can help delegates with this. Use the free Wi-Fi in the Microsoft Advertising Cyber…
A 2006 print campaign for American Express is doing the rounds of ad blogs. This one, one of my favourite Amex campaigns, is a celebrity testimonial done with a difference. The print ad is a first person fact sheet of sorts, written by the celebrity. The even better part of this campaign was the execution of the idea on TV. Check out the Ellen DeGeneres TV spot, which won the Emmy award for the most…
If you happen to be in Bangalore, one way of you getting to know about the Theatre for Children event is through an outdoor campaign. And chances are you will see this billboard for a fleeting moment, from a typical billboard-viewing distance – not up close & personal like a print ad. When I saw the hoarding first, frankly, I struggled to figure out what it was for. And I still couldn’t do so after…
I got it. I figured out what the line ‘Aap muskurayenge, bulbule gungunayenge’ means. It means that ‘You can say it aloud, bunking is allowed’. Or is it the other way around?
It’s been nearly 10 days since I filled in the online enquiry form for Airtel Broadband, through their Impatient Ones campaign. I got an immediate comment on my blog post and an acknowledgement on Twitter from the official campaign managers. But sadly, not a single phone call or email from Airtel even acknowledging my enquiry. Maybe they can’t provide the services in my residential area, but they could at least let me know. There could…
I don’t even remember how I stumbled upon the Susan Boyle video – was it Twitter, Google or some RSS feed? But I am glad that I saw it. In case you’ve not heard of it, here goes: a week ago Susan Boyle was an unemployed 47-year-old, single, cat owner who had never been kissed. Living in Blackburn in western Scotland, this volunteer church worker is not your stereotypical talent show participant. Then a video…
Came across this interesting campaign for Yellow™ New Zealand. The task: build a tree house restaurant using the Yellow Pages for everything. Professional accordion player Tracey Collins then uses Yellow, her mobile and online connection to get 50 businesses together for the job. Her progress was documented for 66 days via TV ads, billboards, banners, and a microsite with a blog and webcam feed, at Yellowtreehouse.co.nz. The campaign, created by Colenso BBDO and AIM Proximity…
The proposition for this brand of mattress is: ‘so comfortable, you will fall asleep in almost an instant’ – a common enough platform for this category. But what lifts the idea sky high is the art direction. And to imagine these ads were not created on a computer – all the headlines and the props were created by hand. Agency: Saatchi & Saatchi, Milan. Via: I Believe in Advertising. See the rest of the ads…