In an attempt to provide unique experiences to consumers, brands are increasingly adopting new technologies. Augmented reality being the latest. At the end of last year, MINI had this print ad where you could see the new MINI Cabrio in 3D. Now BMW UK has used augmented reality for its ‘Expression of Joy’ campaign for Z4. Here’s how it works: In the TV commercial for the BMW Z4, artist Robin Rhode uses the BMW Z4…
Hope this doesn’t go the Amitabh way. Elections, watches, mobile phones, India Tourism, DTH…Aamir is in them all. He is now in the latest commercial for Coke’s Open Happiness theme. Coke featuring Aamir Khan – Open Happiness from Campaign India on Vimeo. I guess the casting makes the difference – a plump uncle getting on a beast of a bike instead of a regular hunk. And maybe Aamir as a bystander observing different situations in…
Wonder if this ad would have been as watchable if it weren’t for Aamir. Carrying on from the man-woman plot where he raved about the ‘picture kwalty’, this one takes a self deprecating stance of the effects of a Tata Sky connection. So a suave, urbane Aamir Khan for Tata Sky Plus and a mass, nautanki type Aamir for the regular brand? Works for me. Wonder whatever happened to the association with Hrithik – last…
On the corner of Santa Monica Boulevard in California, Audi put up a billboard showing the all new Audi A4 with the headline: ‘Your move, BMW’. Santa Monica BMW, a local dealership, took on the challenge and put up their billboard next to it. Clever stuff. Wonder if the consumers noticed it, but guaranteed that the folks in both the companies must have patted themselves on the back. Reminded me of the Jet Airways-Kingfisher duel.
A couple of employees of Domino’s put up a video on YouTube (no longer available for viewing), showing them ‘defacing’ its food. Apparently the video showed two youths identifying themselves as Kristy and Michael besmirching a pair of sub sandwiches. Michael inserts pieces of cheese into his nose and waves pieces of salami behind his backside. Both the salami and the cheese are placed on the sandwiches. The video went up to 760,000 views on…
The recently concluded Earth Hour event attempts to raise awareness about a serious issue. But that didn’t stop these guys from creating an amusing campaign in Canada. Via Ads of the World.
Croma, the durables and electronics retail chain from the Tata Group launched their own brand of laptops, called er…Croma, recently. Interesting move from the retail major – one has seen store brands in commodities (sugar, aata) and low-end and low unit value categories (tissues, towels). How will their entry into laptops be seen by potential buyers? The Tata name is a positive – but will the brand be able to sway consumers from a Dell…
Came across this interesting post: 50 Stunning Examples of a great redesign in which some recent examples of good identity and product design are outlined. Here are a few: Among the Indian brands, recent identity changes that come to mind are Ceat, Godrej, India Post, Canara Bank, Bank of Baroda, Union Bank and Shoppers Stop. International brands like Sunsilk and Vodafone have unveiled their new identities too. Amazing how a subtle change in design affects…
I remember being swayed by the Maggi mania as a kid and pestering my mom for it. As an orthodox household where outside food was rare, Maggi was one exception. God knows if the preparation wasn’t right, but the my first taste of Maggi was awful – my mom had a triumphant ‘I told you so, don’t be fooled by ads’ look. Of course, over the years it has served as a meal, a meal…
Quite liked this new commercial for Gatorade Tiger Focus, which is part of a new ‘Woods of Wisdom’ campaign, created by TBWA/Chiat Day. Since the formulation contains theanine (which aids in concentration), the drink is pitched as one that helps focus. I recall working on this category briefly ages ago and the category codes were all about high voltage action – one of the popular commercials for Lucozade featured Laura Croft in an animated action…