An ad campaign for Bard’s Beer, the original sorghum malt beer was voted ‘Best Copy’ by Ads of the World for March. Apart from forcing you to read every word of the body copy, what I liked about the campaign was the thought ‘Discuss it over a Bard’s’. Eminently extendable and more importantly, ownable. Agency: Hunt Adkins, Minneapolis, USA A his-res version and the rest of the ads are here. The website takes the idea…
Apple has released 3 new commercials, promoting the diversity of Apps on the iPhone. I guess the stage at which iPhone is in the US, calls for the different functionalities to be promoted rather than a ‘revolutionary phone, iPod and internet device’. The heartening thing is that they have not deviated from the simple, stark, focus-on-the-product approach since the launch of iPhone. Commendable consistency of approach – all of which adds over time to the…
It’s been 3 days since the Goafest. If you are looking for a single compilation of the winners and the winning work on the internet, chances are, you will come a cropper. The logical place to look for it would be the official Goafest website – which sadly, still talks of registering for the event. Major international awards, be it Cannes, Clio, Epica or even the Asian advertising festivals use the online medium to share…
Finally, a web banner that worked for me. I clicked through a banner for Airtel Broadband and discovered a new campaign dubbed the Impatient Ones. The idea is to say that impatience is the new way of life. The site, mercifully is not restricted to some standard information and wallpapers. It has links to blogs or profile pages of people from various walks of life: an entrepreneur, script writer, a musician and so on. Their…
Small cars are in the news again. Except, they aren’t called cars by Nissan. They are launching the Nissan Cube in the US next month, labelling them ‘mobile devices’. The car has been around in Japan and was recently restyled and revamped. Priced under $14,000 (approx Rs. 7 lacs) it’s a cute but boxy car. Interestingly, they have hired marketing students from 10 US Universities to create a campaign for the Cube. The campaigns will…
Interesting developments in the snack world – an international company with a distinctly Indian brand name, Kurkure, recently went desi. Now it’s Bingo’s turn to flip the argument. The hallmark, even expectation of a Bingo commercial is it’s zaniness. Which IMHO, is distinctly watered down in the latest avatar – for International Cream & Onion. The smart part about it is the branding – I think it’s a sour cream & onion flavour (slurp, my…
‘Thodi si pet pooja’ is what I remember of Perk. A lilting jingle, a classic line – it was one of the first to be positioned as an ‘in between meals’ snack. Interestingly the ads featured several models who went on to feature films: Raageshwari, Preity Zinta, Gayatri Joshi, Amrita Rao…the ads for the South featured Trisha too. Over the years, it has become an ‘anytime, anywhere’ snack and introduced the line ‘Baki sab bhulade’…
Found this on Adrants. To call attention to the deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support The Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens. The campaign is running in England and South Africa where it is hoped people…
When I wrote about the Colgate Max Fresh ‘Naughty Boy’ ad back in February, I thought it deserved a spanking. The ad gets a fresh round of battering because it was…hold your breath, meant to be a scam ad. Surprise, surprise! Rob Campbell writes in The Irony of Scam that the agency deserves to be ‘taught a lesson’, so he puts up the ad again – simply because the agency wanted to ‘remove all the…
I happened to upload the video of the T-Mobile dance at the Liverpool Station (don’t sue me, please) and I am surprised at the number & kind of comments it is generating on YouTube. Currently the video has got over 300,000 views on my channel with over 140comments. Some of the eloquent comments include ‘excellente!!!genial!!emocionan te!!! La autentica naturaleza humana a veces es agradablemente sorprendente.Aunque aparezcan 3 estrellas my verdadera puntuacion es de 5″ and…