In case you haven’t come across this video (which has been doing the email rounds recently), here it is. This demo — from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry — was the buzz of TED. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine "Minority Report" and then some. Aapro Pranav is currently a Research Assistant at Fluid Interfaces, MIT Media Lab. He…
Much PR in the media about the new surround campaign for Cadbury 5 Star. The TVC continues with the ‘Lost in the taste of 5 Star’ story. This time around, the idea is ‘taken forward’ by telling consumers that those who are lost in the taste of 5 Star, should be helped and not taken advantage of. The radio spots have may have merits on their own – realistic voices, for one, but the whole…
Much action in the lemon drink category in India. Nimbooz made a splash on TV and OOH. Parle Agro’s LMN (considerably better brand name and packaging compared to Nimbooz) has launched a funny new commercial. The idea, according to the agency (CreativeLand Asia) is the ‘thought that when one is dehydrated, their body mass shrinks’. Not too sure if that’s the most common perception or that’s how consumer’s see it. This is a different take…
Tata Nano surely benefited from the PR coverage prior to launch and thereafter. But Tata Nano isn’t relying entirely on PR to create a buzz – their online home hosts a blog, a forum and sells Nano merchandise. The merchandise includes garments, kids stuff, mobile phones and accessories. Given that Nano is already a cool brand thanks to the buzz around it, they haven’t waited for it to be so. They also have a Facebook…
It is perhaps India’s best case study on buzz marketing. The Tata Nano gathered millions of dollars worth of advertising through unpaid media coverage, prior to launch. The launch too has been widely covered both in Indian and international media. Expectedly, the company is implementing a different approach to car marketing. ‘Nano news’ in print and ‘Nano break’ on television are great properties. As far as the print ads are concerned I thought they will…
Microsoft recently touched a chord among both PC and Mac users with their ‘shopping for a laptop’ ad featuring ‘Lauren’. She claims she was not ‘cool enough for Mac’ since they didn’t make 17-inch laptops under $1000. She settles for a HP laptop, mocking Apple consumers and potential consumers on the high price they pay. Joy of Tech in its inimitable style, shows PC users how else they could save money and what would happen…
A three-ad series created by Rakeysh Om Prakash Mehra, starring Aamir Khan urges consumers to think before they vote. But instead of remaining at that broad, open ended level two ads draw analogies on how careful we are before we choose vegetables or a suitable matrimonial match for the daughter. The third one asks us to be avoid those who attempt to buy us. The campaign also asks you to text a number or make…
I was all set to join the Goafest (it would have been my first!) but had to cancel the trip for personal reasons. I guess the loss is entirely mine. Last year, I was told it was a giant, non-stop party – didn’t enthuse me much. This year, there are some good speakers including Sir John Hegarty, Jean-Marie Dru. And now that the media buzz has started about the event, I am all set to…