Sanyo Underwater Camera: see what’s under the sea

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Nice example of typography as visual device. Saatchi & Saatchi, New Zealand have created this campaign for Sanyo’s underwater camera, Xacti.


Via Scary Ideas. The rest of the executions (not as good as the one above) are here.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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