Nice example of typography as visual device. Saatchi & Saatchi, New Zealand have created this campaign for Sanyo’s underwater camera, Xacti. Via Scary Ideas. The rest of the executions (not as good as the one above) are here. Facebook Comments Like this:Like Loading... 0 bhatnaturally A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more. Website Prev Post Vodafone’s creates Zoozoos and a fan following 24th April 2009 1 Min Read Next Post Toyota unveils 4 new cars in one TVC 25th April 2009 1 Min Read Related Posts When selfies become fingies and other thingies 15th October 2014 Grande re-entry: Tata Sumo’s second coming 4th January 2010 WordPress themes: the eternal dilemma 11th May 2008 Spotify playlists, Take Note, Mazda and more: creative ideas of the week 19th February 2017 Write A Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Notify me of new posts by email.