7UP strikes gold with Bappi da

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Here’s a promo ad done differently. 7UP ropes in Bappi da as the apt ambassador for a ‘gold lemon’ promo. His taste for gold chains and rings is known to all and the offer fits in neatly.

Bappi was last seen in some ad for a Pizza brand where in the final frame he tells a gent, ‘Hum tumko super star banayegi’ or some such. Good to see celebs not afraid to poke fun at themselves. And for Bappi, alongside his judging role in reality shows, any publicity is good publicity.

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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