On my first view of the new Bajaj Pulsar commercial, I only happened to catch the 2nd half. I was curious to know more since the execution was very ‘phoren’ and intriguing replete with ‘El Bank’, an English track and cops in ‘70s cars. The commercial is well made and judging by the comments over at YouTube, it is popular and liked. What stood out for me was the casting of the protagonist– the Charles…

It was titled ‘Fake Cannes Lion Winner’s blog’ and highlighted the ‘creative coincidence’ between the Air India outdoor campaign (which won a Silver at Cannes 2009) and ahem, a similar campaign for Air France. Then followed a second article on the same subject stating that ‘scams are threatening an otherwise talented industry of ideas’. The ‘inspiration’ for last years award-winning Luxor campaign and some work for Ariel was written about. The comments on both the…

A few years ago, Philips embarked on a global corporate image campaign with the tag line ‘Sense and sensibility’. It was an era of conveying the ‘real’ you through advertising, to an audience who perceived you to be something else. It was particularly true of Philips in India, having been around in this country for so long that it was taken for granted that it was a domestic and therefore ‘not-so-sexy’ brand. How times have…

The Top Advertising Blogs in the world, as listed by Blogrank is based on 20 different factors. Here are the Top 10 blogs: The top ranked ones truly deserve the recognition. Many congratulations to all. They have been focused on the advertising business relentlessly and are a source of great inspiration to us. They have shared their opinions, been great reads and are a great community tool. Without them, we wouldn’t have been aware of…

Here are some of the Gold winners from the Cannes 2009 Advertising Festival. Thanks to Ads of the World, The Inspiration Room, Daily and Advertolog. Will upload the Silver and Bronze winners shortly. And of course, a big thanks to the advertising agencies and the clients who created these award winners.

The 2008 Grand Prix winner in the Press category was a campaign for Energizer Batteries. With the proposition of ‘never let your batteries die’, it was a cheeky view of what could children be up to if they didn’t have their toys. If that was chalk, this year’s Grand Prix winner is cheese, in terms of the idea & execution. The Energizer one was sweet in it’s idea and execution and told a story well.…

Beer advertising relies almost totally on television advertising. In this context, it was good to see a print campaign for Miller picking up a Gold at the Cannes 2009 Advertising Festival. Agency: Saatchi & Saatchi, New York A far cry from the surrogate advertising for music CD’s, adventure holidays and mineral water replete with ‘shiny, happy people’ we see in India.

Ads for zoo’s and safari’s are common in the ad blogs. Most of them highlight the ‘ first hand experience’ of animal safaris. This one does too, but the sheer difference in visual style makes it stand out, not just blend in. Via Ads of the World. Agency: DDB Brazil Nice, no?