Great little campaign for Levis Kids from BBH, Singapore. Amazing how a leap can be made from ‘jeans for kids’ to ‘Little Toughies’. Just the kind of humour that will appeal to grown ups – the ones who have to shell out the money. And notice no cute kids in a kid apparel ad. Via Ads of the World
This is a clear ‘wish I had thought of this’ moment. A Charlotte, NC based advertising agency, Boone Oakley has been all the rage on Twitter & blogosphere for creating their agency website on YouTube. Here’s how it works, the homepage URL redirects to a YouTube video, where everything from the agency work (by medium) and agency bios are played out. Check out the homepage here and the Twitter feed here.
The pre-launch hype around Microsoft Bing conveyed the thought that it is not just a search engine but helps you make decisions. I thought it was smart positioning, creating a hook to at least try the brand out in the wake of a competing brand that stands for search. It has the potential to create some dissonance about Google. Key word being, potential. The lofty platform of ‘helps you make decisions’ is in a way,…
The newspaper business is said to be going to the dogs in the US. One may have to revise that expression, thanks to an innovative campaign for Cesar Sunrise, a brand of pet food for small dogs, from Mars Petcare. Dubbed as gourmet cuisine, its agency, the BBDO West division of BBDO Worldwide, have taken that literally, by creating a make-believe newspaper to chronicle the arrival of Cesar Sunrise. The newspaper with a suitably up…
The Hindustan ka dil dekho (See the heart of India) ad from MP Tourism was clutter-breaking in its execution. The new ad continues from where it left off with an execution that is unlike typical tourism ads. The vignettes of the state are suggested through a pair of eyes. I found the execution riveting. The lyrics: Hindustan Ka Dil Dekha Bandar dekha, haathi dekha. Barahsingha, aur cheetal dekha. Mowgli ke jungleon mein, Sher Khan ko…
Reliance Mobile’s latest TVC featuring Hrithik Roshan is on air. He is casted as Hrithik the actor calling up his friends, fans and co-workers on a whim. It urges you to be spontaneous when it comes to communication: ‘don’t wait, – go for it’ is the refrain. Not goose-flesh stuff. Generic message for most telecom companies and the presence of Hrithik is likely to aid memorability. You like?