Several ad blogs showcase creative form across the world. In the Ambient Media category, most of the entries from India seem like ‘trying too hard’ for me. Wannabe types. Good to see something that is refreshingly different yet simple. Agency: Publicis Ambience Mumbai Creative Directors: Ashish Khazanchi, Prasama Sankhe Writer: Nikhil Panjwani Art Director: Shantanu Suman Via: Scaryideas
When it comes to print advertising, I am a sucker for the old-style: riveting headline that usually brings a smile to your face. There was a time when this was standard – early ‘90s, perhaps, where the print ads almost followed a format. There was a clever headline, followed by long copy, with a last line that tied up with the headline in some manner. The division of labour between Art & Copy was clear.…
I have lived the life of a paying guest in Mumbai as a rookie in advertising many moons ago. Living off junk food and craving for home food as a bachelor is something that I can empathize with. The new ad for Fortune Cooking Oil worked for me at that level. The realism of every day life and the sheer joy of food was brought alive well in this story. The campaign, which has two…
Fell in love with this ad on first viewing. Clearly, a script with an idea. The attempt is to urge Maruti Suzuki car owners to get their vehicles only to their own service networks. Shooting with infants and kids is a huge challenge and one can quibble about the over the top gurgling and stuff but overall, gets the point across well. And look ma, no vehicles shown in the ad.
As an unofficial Mac evangelist, I was happy to come across a Apple Chipmunks, an Indian site that is dedicated to all things Apple. Apple fan sites are common in the US and UK but it is rare to see Indian blogs or sites dedicated to promoting Apple. Apple Chipmunks is the initiative of Tuhin Kumar, a student at Netaji Subhas Institute of Technology , Delhi and he is kind enough to give away an…
Here is a collection of random print ads that rely less on the copy but more on the visuals to tell a story. Most of them force the reader to think about what is said for a split second. And then the penny drops. 1. Al-Ain Desert Wildlife Park If the animals are awake till late at night, it’s natural that they have to catch forty winks during the day. 2. Animal Planet The wild…
I was following the live blogs from the WWDC yesterday – it started at 10.30pm (India time) and went on for a good 2 hours. The rumour mills were working over time as usual prior to the event and the two big quesitons were: (a) will there be a new iPhone hardware? and (b) will Steve Jobs show up?. The answers are Yes and No. There were a lot of little things showcased: updates to…
‘When the thrill of blogging is gone’, an article from The New York Times, struck a chord. As someone who got his first blog setup some 7 years ago but managed to maintain it with some semblance of regularity only for the past year or so I could empathize with it fully. The article asks: Many people start blogs with lofty aspirations — to build an audience and leave their day job, to land a…
The combination of two seemingly opposite things into one unit is not a new visual idea. But the executions of the thought ‘turns birds into man’s best friend’ makes you sit up and take notice. Advertising Agency: DDB&Co, Turkey. Via I Believe in Advertising. Will it make the brand endearing to bird lovers? Nevertheless, great execution of the idea.
Microsoft debuted ‘Manifesto’ – their ad to announce the launch of Bing, only a couple of days ago. The follow up ads have already begun. These set of ads, collectively dubbed Syndrome, continue with the theme of ‘Search Overload’. The effect Search Overload has on people, is presented in an exaggerated fashion, with a touch of humour. As I said earlier, the attempt to position Bing as a ‘decision engine’ and not a mere search…