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When EMU is not just a bird: search better with FT

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Financial Times has been releasing ads in The Economist over the last few weeks, highlighting the benefits of their search capabilities. FT recently launched Newssift, a search tool exclusively for business professionals. I am not sure if the claim of better search for business is linked to this, but it surely drives home the point.

Recession - FTThe other ad in the series show how a search for EMU usually leads to stories about the bird and not the Economic and Monetary Union! I checked out the comparative searches and it works. Coupled with the environment it is released in, the tongue in cheek humour works very well.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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