Pepsi dominates in Quebec and regional advertising in India http://bit.ly/hX1RF # Why Do U.K. Videos Always Seem to Go Viral? http://tr.im/wxU4 # FT.com doesn't want to be free http://bit.ly/10jgmU Interesting article on paid online content # Probably the longest running ad in newspaper history http://bit.ly/188wOv # Account Management ain't dead http://bit.ly/5lxPY #advertising # @additiyom thanks for the RT!:) in reply to additiyom # @vijaysankaran i find these doomsday statements a bit tiring in reply to…
The iPhone 3GS was supposed to launch in India on Aug 9th, as announced by Phil Schiller during his Keynote Address a few months ago. Obviously there is not a squeak from Apple yet. Many of the blogs are speculating about the delay. Abhimanyu of ET has put forth his theories. The possible reasons cited include: – The state of affairs with Apple India: In June this year, Apple’s India CEO resigned under a cloud.…
Frito-Lay India had a great thing going in it’s favour ever since the announcement of Aliva – their new cracker brand: expectations. Be it the new format, taste or range of flavours, the advertising & marketing community was curious to know what will be delivered. The PR machinery created a nice build up too. When I saw the brand on the shelf, I was impressed with the visibility levels and even picked 4-5 packs. Even…
The death of the AE has been predicted for decades now. There was a time when the Copy & Art guys were assiduously kept away from the client. The media team’s interaction with the client was limited. The onus was on the AE (and I use the term to refer to Account Management in general) to understand the clients and also sell the agency point of view. God help the AE, if he failed. I…
There have been several good campaigns on the ad blogs lately. The most memorable one for me has been this campaign to raise awareness about autism. Created for Talk About Autism by CHI & Partners, I thought it was a great combination of Art & Copy. Visually arresting stuff.
A document that’s done the rounds of ad agencies is the one about the brief Michelangelo received (download the presentation here) for the Sistine Chapel. It outlines what could have happened if he had received mediocre briefs that are so common in advertising. It ends with the actual brief that lead to the great work: Please paint our ceiling for the greater glory of God and as an inspiration and lesson to his people. One…
I remember seeing an ad years ago for some hotel brand – it meant to convey that they offer a comfortable night’s rest thanks to their superior beds. The tag line was something on the lines of ‘Never under estimate a good night’s rest’ and it showed a podium of speakers one of whom was fast asleep when being called out to make the speech. The new campaign for Sleepwell mattress conveys the same idea…
According to a New York Times article, Quebec is one of the developed world’s few markets where the positions of Pepsi and Coca-Cola are reversed. Pepsi’s market share is 29.9%, versus Coke’s 12.3%. And all of Pepsi’s brands account for a 60% share of the province’s soft drink business. The Ad Contrarian, in his unique style attributes laziness of global advertisers to simply adapt and change their ads for global markets. Advertising in India, is…
This may make Mac fans in other parts of the world cringe, but in India one of the biggest selling points for a Mac is it’s ability to ‘run multiple OS’ (read, Windows). The Apple resellers in Bangalore are running a concerted campaign using print & radio media to sell Macs to College Students. The ads and the promotional material at the Store used to highlight ‘can run Windows applications’ big & bold, which has…
Airtel Broadband service not up to speed http://bit.ly/d2yqb #airtel broadband # The Power of Analogy | Copyblogger http://tr.im/weGl # New Google 'puts Bing in shade' #bing #google http://bit.ly/576lu # Why the iPhone is incomparable #iphone http://bit.ly/16YngC # Florida school may trash 200 Macs to go PC-only http://bit.ly/jLaLn # Five favorite PowerPoint tips http://tr.im/whbn # @tennytomas Hmm. Not surprised that it's a PC-driven world or not surprised that Macs are being trashed? in reply to tennytomas…