Surf Excel’s ‘Dirt is good’ was a refreshing new perspective in a category replete with hackneyed ideas. While the ad that introduced the concept set the tone for an endless possibility of situations, it could have easily gone preachy. Thankfully, it hasn’t. Here’s the latest, via Campaign India’s YouTube channel: Dogs and babies are said to be sure-shot ways of making a commercial oh-so-cute. This one only makes a reference to a dog (a dead…
A campaign for Omax wide-angle lens created by Publicis India did the rounds of ad blogs recrntly. Undoubtedly, the ads are clever, funny and superbly executed. The campaign made it to not just the ad blogs but tech blogs like Gizmodo and even CNET News. According to Adland, the ad was ‘inspired’ by an ad for Leica which had a similar idea. And both the ads didn’t make the cut at this year’s Cannes. Though…
A Florida school is planning to trash 260 Macs to go PC only. The school was planning to do so because the Macs were all old G3 models. I shared the story on Twitter and one of the response had the tone of ‘not surprised – serves Apple right’. I thought it was from a Apple hater. Turns out this was an Apple user who recently had a poor personal experience with Apple in India.…
In April this year, Airtel made quite a splash on the web and TV about their Broadband Service. The Impatient Ones TVC must have cost a packet to produce and air. I filled in the online enquiry form and called the local number – not once, not twice but 4 times – to submit my enquiry. I also wanted a landline and gave in my details. All I got in return was an enquiry number.…
OK, here’s one more attempt to convince the huddled masses about the superiority of the iPhone and why they should stop whining about what it doesn’t have and focus on what it has and why no other mobile phone comes anywhere close to it’s experience and why it’s not just another mobile phone and it’s not just an overpriced showpiece and it’s not poor value for money. Phew. Now that I have given a short…
So Liril is officially dead. And it is back as Liril 2000 with new packaging, an improved product and a new positioning as a family freshness soap. The new ad is devoid of the iconic waterfall metaphor. Not surprisingly, it is a hot topic of discussion in the advertising & marketing community. First off, I would say that it seems like a ‘let’s try this and see what happens’ kind of effort to revive the…
Much has been written about the Cadbury’s Payday campaign. It’s got the advertising & marketing community talking and most of the reviews are positive. The company says ‘the new commercial highlights the celebratory occasion of payday, which is an important event in the life of every middle-class Indian.’ As many have pointed out, it is a clever occasion-based association which allows for the brand to be recalled in the right context, every month. The choice…
Google CEO Eric Schmidt Resigns From Apple Board. Surprised? http://bit.ly/482Cq # Google Launches Offensive Against Microsoft “Going Google”, resorts to billboards. A first? http://bit.ly/126weQ # Family In India Or The Philippines? Cheaply Boost Their Mobile Accounts With Aryty http://bit.ly/v4oWM # Incredible journey of Incredible India ads #creativeads http://bit.ly/112aXO # Got my first cheque from Google for Adsense program! Yipee! # Archbishop criticizes transient nature of Facebook friendships http://bit.ly/pOUB6 # DISQUS is driving me nuts! #…
As banners go this one should be commended for being different, engaging. To celebrate 50 years of J&J, they had this banner with an in-built slider. Moving the slider forward or backward opens up a new window with key events of that decade. But walking through history and viewing events like Tianenmen Square sits better with news channels & magazines, and not J&J? As an aside, the great thing about Bannerblog is it’s focus. There…
I actually looked forward to seeing this new work for Absolut, titled ‘Anthem’. Needless to say, the earlier Absolut work is legendary stuff. They abandoned it for some reason recently and switched over to ‘In an Absolut World’ theme. Frankly, I was getting used to the new theme and some of the stuff that they did with it was interesting. But this new anthem left me baffled. The ‘In an Absolut World’ campaign won an…