Same topic, different approach. Came across this interesting campaign called Plane Stupid, which attempts to bring the aviation industry back to earth. Their issue: we are flying too much and it’s affecting the climate. Specifically, they are up in arms against short haul flights, aviation advertising and industry expansion. Makes sense for European countries but will such an activity makes sense in developing countries? Agree on the short haul flights though – anybody who has…

Whaaa? Cricket, again? # Interesting article on advertising & teleocm by @kschax http://bit.ly/43QyNn # iPhone or Droid? http://bit.ly/1b3nCD #iPhone # Idea Cellular – 26/11 brand film http://bit.ly/SR3TI # 15 things worth knowing about coffee http://theoatmeal.com/comics/coffee awesome infographic # Wired reviews Art & Copy http://bit.ly/hkjUJ # Uda Walawwe Mahim Bandaralage Chanaka Asanga Welegedara. Which is the middle name? # Despite this http://bit.ly/3cDuG8 companies will continue to insist on PC, running XP and not let you choose…

AdweekMedia has just launched an online poll called the Best of 2000s, asking for nominations in 33 categories including popular categories like Commercial of the Decade and Print Advertising of the Decade. There is a definite US bias in most categories, understandably so. Some popular entries are missing from the Print Advertising short list – nothing from The Economist work? Among the agencies of the decade, names like Fallon are missing. While you mull over…

In the fashion category, advertising is often the differentiator. Since genuine product differentiation is rare, the imagery around the brand often drives preference. Years ago, Allen Solly introduced a line of clothing for office wear which was so different from the convention, there was genuine ‘new news’ in advertising terms. The term, ‘Friday Dressing’ was coined and what was once laughed at as clothes ‘Telegu movie heroes’ would wear, became acceptable in office. You know,…

In an article ‘Why you can’t use personal technology at office?’,  WSJ outlines a scenario familiar to both companies and employees alike, especially in India. It talks of the double life we lead: restricted internet access – especially the social media kind (if you work in a large company with a strict IT policy), sluggish computer running aging software (most probably XP), slow to average internet speeds and inability to install or update software on…

One of the under-celebrated talents in advertising art, is typography perhaps. Among the art directors I have worked with, there was always this special breed who wanted to experiment in everything – from the fonts to the photography. I have seen them strive to give a the ad a distinct look even if it’s a simple headline-driven ad. Herewith some examples of nice use of typography in print ads that caught my fancy. 1. Archipelago:…

The ultimate celeb endorsement for HD TV http://bit.ly/3Uytkx # 10 ads of 20-seconds or under: short is sweet http://bit.ly/1J0O9p # Airtel’s new TVC promoting Twitter http://bit.ly/vKD7x # On the mail today ‘female spin bowler from TN’ – Thirupura Sundari # When does Jack Bauer do regular stuff like going to the loo, having a meal? In that 4 min break between sections in an episode? # Azmi vs. Raj Thackeray http://bit.ly/2k1G5j India has a conquistador…

Couldn’t stop thinking about this ever since I read the article at Campaign India and saw the ad. I have not seen the teaser posters here in Bangalore but the campaign is sure to create a buzz. While Fevicol has attempted to dramatize the stickiness of the brand in many ways over the years – some have failed to hit the jackpot (like the space ship one). The simplicity of the idea – ‘sticky mustache…