ArchiveNovember 2009

Auping ventilating pillows: Dutch humour

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TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works.

Agency: Selmore, Amsterdam. The commercial won a Silver at the Epica Awards, 2009.

Agency compensation and back door earning

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Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews with advertising personalities. When it comes to larger industry issues, it is usually about consumer behaviour future trends, talent issue in the advertising business and so on. But one topic which in my opinion does not get talked about often enough, is the...

Indibloggies: Vote for me and get rid of pimples

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As you are probably aware, the voting for The Indibloggies Awards are on. This blog has been nominated under the ‘Best Business Blog’ category. The nominations in the other categories include the super-talented Ramesh Srivats and Krish Ashok and thanks to them, the PUB has been formed. Please vote for me and um..er…live life king size. Live life to the fullest. Get rid of...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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