TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works. Agency: Selmore, Amsterdam. The commercial won […]
Archives for November 2009
Talk about impact. Creative use of a medium where traditionally one thinks of a simple wrap around vinyl. Enough said. Agency: Bates Y&R, Copenhagen. Source: Epica Awards This campaign won a Bronze at the Epica Awards, 2009 for Innovative use of Traditional Media.
Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews with advertising personalities. When it comes to larger industry issues, it is usually about consumer behaviour future trends, talent issue in the advertising business and so on. But one topic which in my opinion does […]
The winners of the 2009 European Advertising Festival – Epica Awards, were announced recently. Surprisingly, UK was not the lead country in terms of winners – it was Germany. Among the finalists in the Automotive Category is this campaign from Jung von Matt/Limmat AG (Zurich) for Mercedes Benz. Palindromes aren’t new in this category. But […]
As you are probably aware, the voting for The Indibloggies Awards are on. This blog has been nominated under the ‘Best Business Blog’ category. The nominations in the other categories include the super-talented Ramesh Srivats and Krish Ashok and thanks to them, the PUB has been formed. Please vote for me and um..er…live life king […]