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50 years of Fevicol: great idea and execution

Couldn’t stop thinking about this ever since I read the article at Campaign India and saw the ad. I have not seen the teaser posters here in Bangalore but the campaign is sure to create a buzz.

While Fevicol has attempted to dramatize the stickiness of the brand in many ways over the years – some have failed to hit the jackpot (like the space ship one). The simplicity of the idea – ‘sticky mustache that stays on for life and beyond’ combined with the flawless execution makes the ad memorable. Kudos to the team. You liked?


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.