‘Two is better than one’ is not a new concept in advertising – we’ve seen it in financial products, health beverages et al. But this one stands out in execution and the strong fit with the product – a hybrid car from Toyota Australia. Agency: Saatchi & Saatchi, Australia Apparently, the film was shot in one take. And required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct…
As if the road blocks and random one-ways thanks to Metro Rail Project, electricity cable and water pipe repairs aren’t enough, we have roadblocks galore on media. The latest one was on today’s Times of India with Volkswagen India taking over the paper – 12 pages out of the 22 had ads for Volkswagen. The PR folks have been on an overdrive of late with trade magazines and portals plugging the launch of Volkswagen in…
This is from Singapore and not UK. That’s perhaps the reason why this new poster for The Economist still follows the ‘old’ format of clever headline, white on red. It feels good to see some new work in this format, though. Via Ads of the World. Agency: Ogilvy, Singapore. I am not a big fan of the new avatar of The Economist ads introduced in 2007. They make me see red. Which ones do you…
At 8.45 am yesterday, there was a loud noise – the collective click of millions of TV sets being switched off across India. Soon after, the collective groan of marketers & agencies who bet big on the match, was also heard. Here was a highly anticipated match that could have set up the final decider. Yet, within 15 minutes, the Indian teams fate was sealed and potential eye balls were lost. For marketers that is…
It’s only a box of tissues. But the level of consumer engagement being created around Kleenex, the Kimberley-Clark owned brand is amazing. In UK, they have launched a new TVC for their theme ‘let it out’. The theme isn’t just about cleaning your snot: ‘When people let go, they feel free and relieved. We all carry a lot of emotional weight inside, and it’s high time we let it out’, says the UK website. Agency: JWT.…
While writing about short duration TV commercials, I forgot to mention the mother of all short duration commercials: the one-second TVC, from Miller Lite. 1. Miller Lite: aired during this year’s Super Bowl this is a triumph for strategy, media planning and creative. 2. Sylvania: Thai ads are another great source of story telling- most of them based on humour and a distinctly local way of life. Here are a couple: 3. Vodafone UK: this…
RT @sardesairajdeep: bjp leader tells me that the reddy brothers have put a price tag of 50 crores per MLA! paisa pheko, tamasha dekho! # ING Vysya's Jiyo Easy ads: hard to ignore http://su.pr/1lXZa1 # Mints that look like cats; cute packaging http://su.pr/25MpCI # Ingenious homework reply http://i.imgur.com/ibzbg.jpg # How does rediff allow moronic comments to be posted? Obvious hate inducing, meant to create controversy comments on every article. # Got a DM supposedly from…
How to tell a compelling story, that affects the viewer in some way… in 30 seconds. That’s the challenge and the beauty of TV commercials. Even feature film directors who are used to 2-3 hour epics find this aspect of ‘cinema’ fascinating. The longer duration commercials have their merit – they can keep you spell bound, dazzle you with special effects and more. When it comes to story telling, I have particularly enjoyed the shorter…
Trivia lovers like yours truly, would remember the shameful feeling when we ended up on the losing side while playing Trivial Pursuit. An online version of the game could easily have ben a multi-player game between individuals. But Hasbro has taken the concept to a higher level: from mere trivia to a battle of the sexes. So there’s even more at stake. A new website Trivial Pursuit Experiment, pits men against women to figure out…
There isn’t a dearth of social media experts nowadays. Their key target audience logically are the CEOs and CMOs who control the purse strings on marketing spends. Since social media and technology is unfamiliar territory for many, it is natural to look for people who can guide them through it. The byproduct of all this is a lot of jargon, BS and drivel. It isn’t just from the experts – there are several others in…