Guinness has dropped the classic, ‘good things come to those who wait’ tagline, after using it for 10 years. A new spot, just as mega as some of the earlier ones, shows a bunch of guys bring ‘things’ to life – a barren landscape, dragging fields of grass and such like. It’s got the scale alright – but what it has to do with Guinness is a bit tenuous. According to this article, ‘as the…
Regulars to Ads of the World (which must include pretty much everyone in the Creative team of an agency) would have the seen the recent work for Mao Bao Dishwashing Liquid. Even at first glance it impacts you – I said ‘wow!’ out loud. The simplicity of conveying (a) the category (b) the floral variants in an instant is laudable. Loved it. Advertising Agency: Bates 141, Taiwan. Just the kind of work that conveys the message elegantly,…
I quite liked the new set of ads from ING Vysya Bank on their ‘Jiyo Easy’ platform. The launch ads which were released a few months ago, perhaps limited themselves to a mere claim. The reason for the claim of easy banking formed only the periphery of the argument. This time around, the features that make the easy banking claim stick, are at the core of the creative idea. Cheque-book replacement without asking for it…
With the return of the pug, some thought that Zoozoos were dead. It ain’t so. Shoppers Stop and Vodafone have recently announced the launch of merchandise feature the characters. Is it the first time licensed merchandise of advertising characters is available in India? One has seen roadside stuff with Fido Dido but this is perhaps the first time a retail chain has recognized the popularity of an advertising character in India. In terms of timing,…
Nice piece on brand managers http://tr.im/D5LV Stella Artois 'reasuringly expensive' was asked for as 'wife beater' # Diwali 2009 – The Big Picture http://tr.im/D5Qb awesome! # Lee Clow reminisces on Apple ads http://tr.im/D7Ek Steve Jobs was considered for Think Different voice over # 85,000 reasons why Apple’s iPhone isn’t going to be disrupted http://tr.im/D7JB # Could the Droid Be the Device That Finally Beats the IPhone? http://tr.im/D7NK iPhone will get beaten by their AT&T only…