As propositions go, the hand sanitizer category has perhaps seen it all: ‘because you cannot carry a wash basin everywhere to what you touch has been touched by a million others. Most of those featured in ad blogs have brought in a fresh new perspective visually. In this context a campaign fro Sanitol caught my eye.
Agency: McCann Worldgroup. Via: Ads of the World
While I get the idea (Touch him. And you touch everything he’s touched.), one can’t help the feeling that there’s something amiss…something lacking…crafting of copy, finesse of execution that just stops this short of making it world class. Especially in comparison with advertising from the West, South America or Thailand. No?