The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one. The idea will be measured against the final TV spots that go on air. Here’s one based on this tweet: httpv://www.youtube.com/watch?v=5aEUlobecG4 Comparisons to the Old Spice effort will be made. While the sheer scale and novelty of the Old Spice effort took the social media world by storm, this is likely to evoke an amused…
There was a time when MTV used to play English music videos through the day. I guess its the pressure of marketing and giving what the audience wants – its today more of a reality show channel with some Hindi film song clips thrown in. The promos for ‘MTV.Enjoy’ were classics – spoofs on 50s ads, short idents, the works. This new ad promoting safe sex reminded me of the classic MTV humour. Agency: Grey…
Twitter-related marketing activities are getting more audacious. Creating hashtags and promoted tweets are so um…er…2009. Kraft Foods and Crispin Porter + Bogusky have created a campaign urging people to tweet using the words Mac & Cheese. The big idea? Kraft and the agency will pick 5 tweets, and write and shoot ads based on them this afternoon. All the filming is taking place in a studio with multiple sets in Los Angeles. One of the…
The print ads I like are of several kinds: long copy ads, those that convey a single line telegraphic message and those which tell a story. The Wrigley’s Hubba Bubba campaign is one which tells a story well in a static medium. The illustration approach is perhaps best given the proposition of ‘Blow it out of proportion’ and aids repeat value – you tend to notice a new squiggle every time you see the ad.…