Kraft Mac & Cheese: TV spots created from tweets

The idea of creating a TV spots based on tweets and air them within 24 hours is a novel one. The idea will be measured against the final TV spots that go on air. Here’s one based on this tweet:

httpv://www.youtube.com/watch?v=5aEUlobecG4

Comparisons to the Old Spice effort will be made.  While the sheer scale and novelty of the Old Spice effort took the social media world by storm, this is likely to evoke an amused smile.