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Seen and noted: press Epica d’Or for Swiss Life

Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards 2011, the Epica d’Or was awarded to a print campaign which is devoid of any visuals.

Agency: Spillmann/Felser/Leo Burnett, Zurich

Needless to stay the headline is the show stopper. It gets your attention with that ‘huh? what was that? twist. And when you figure what the product category is the message is driven home clearly. Nice.

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

http://www.bhatnaturally.com