Seen and noted: press Epica d’Or for Swiss Life

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Nowadays virtually all static media advertising is visual led, with minimal or no copy. Interestingly, at the recent Epica Awards 2011, the Epica d’Or was awarded to a print campaign which is devoid of any visuals.

Agency: Spillmann/Felser/Leo Burnett, Zurich

Needless to stay the headline is the show stopper. It gets your attention with that ‘huh? what was that? twist. And when you figure what the product category is the message is driven home clearly. Nice.

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1 comment

  • It's very nice, because a)it makes sense, b)it conveys the strategic idea faithfully and interestingly, and b)the mirroring/hinge of the sentence structure almost feels like it extends beyond the written form. As if it were physical movement on the page.

    Or maybe I'm just crazy.

    Martin

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