Making a sequel is no kids play. Ask the folks who made Jaws 2 & 3. In advertising too, once a successful campaign idea is created it is a tough act to follow it up in a ‘sequel’. Flipkart & Happy Creative Services (headed by the multi-talented @higheriyer) have done that with their latest set of ‘kids as adults’ ads. See credits here. What works? Changing behaviour through an advertising message is a huge task.…
Product launches from Apple follow a pattern: Mac rumor sites, tech blogs and forums will first speculate on what the upcoming product will be all about. Then someone will post a link-bait article along with hazy pictures of the purportedly new product. Fans, anti-Apple brigade and trolls will all join in the fun. And then the product will be launched followed by a mix of criticism and rave reviews. While Apple never goes out to…
Last year’s Magnum Pleasure Hunt was an awesome web experience – one had to catch as many bon bons as possible, traveling through the web. This years edition, based on the same concept allows for travel across the world as it were, using street maps view. Cool. Head over to the Pleasure Hunt 2 and check it out. It’s fun. Agency: Lowe Brindfors Last year’s hunt across the web reportedly attracted over 7-million players worldwide…
Several brands have tried to emulate the magic of Amul topical hoardings in India and have failed. The secret recipe perhaps lies in the way the hoardings are created. I have written about topical ads in the past – especially those which capitalize on a random event and link it to a brand proposition. And then there are those ‘calendar’ events – scheduled to appear every year like April Fools Day. Last year, there were…
Talk to a newbie in advertising today and chances are that he or she will not know anything about famous advertising campaigns & personalities of the past. When I say past, I am not referring to campaigns of the 1940s but about campaigns that created history and successful brands over the last 2 decades. It’s a pity, really. It really is not the fault of ad agency folks today but all that they know about…
Mention ‘ad agency’ and to most it conjures up images of people dreaming up TV commercials. A chat with people outside the business involves explaining to them what exactly we do – some ask if we ‘specialize’ in any particular medium [outdoor, print etc.] and some others see us as crazies who dream up creative stuff. Of course there are negative perceptions of various shades – some see us to be the business of creating…