Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may help in attracting new users to the Apple fold but those going wide-eyed are still the Apple fans. It’s early days yet and a lot of re-sellers are likely to carry out promotions in the coming weeks. My hunch is that Apple would see this as ‘along expected lines’ as...
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched a guerrilla marketing program against iPhone by staging a ‘protest’ outside an Apple Store in Sydney. This is timed with the imminent launch of the ‘next Galaxy‘ and hence the dig at Apple fans to...
In the current issue of Luerzer’s Archive, there is a print campaign for Listerine with a pretty arresting visual idea. Claim: Because a toothbrush reaches only 25% of your mouth. Agency: JWT, Mumbai. Image: Luerzer’s Archive iPad app Categories which require a change of habit or adoption of a new habit usually rely on shock value – jolting the consumer into action or change of...
‘When domestic helpers themselves need help’: seems like the mission of National Network for Domestic Workers Advocacy in Indonesia. Awesome art to bring out the idea of an ‘over worked, exploited’ domestic help.
Agency: Ogilvy, Jakarta. Via
This campaign was part of the Clio Awards 2012 entries.
Call it intriguing, weird, clever, creative – the Never Hide campaign idea for Ray-Ban has generated a lot of buzz for the brand. It also upped the brand’s ‘cool quotient’ which is so essential for fashion brands. I must admit that some of the earlier print campaigns were a bit puzzling…confusing even. The most effective among the lot for me were the videos uploaded...
Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.