A collection of ads and views on advertising.
Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may help in attracting new users to the Apple fold but…
And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched…
In the current issue of Luerzer’s Archive, there is a print campaign for Listerine with a pretty arresting visual idea. Claim: Because a toothbrush reaches only 25% of your mouth….
‘When domestic helpers themselves need help’: seems like the mission of National Network for Domestic Workers Advocacy in Indonesia. Awesome art to bring out the idea of an ‘over worked,…
Call it intriguing, weird, clever, creative – the Never Hide campaign idea for Ray-Ban has generated a lot of buzz for the brand. It also upped the brand’s ‘cool quotient’…
P&G and Wieden + Kennedy have struck gold. Based on an universal insight that moms sacrifice a lot for the success of their children, they rolled out the ‘Thank You,…
Jonathan Mark Long, the student who created the famous Steve Jobs tribute poster has created a bus shelter design for Coke, as part of the Open Happiness campaign. Installed in Shanghai…
Torture tests or laboratory tests are a tried and tested (no pun intended) way of demonstrating a product feature, usually that of toughness or durability. Samsonite did that ages ago…