More topical ads: April Fools Day

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Several brands have tried to emulate the magic of Amul topical hoardings in India and have failed. The secret recipe perhaps lies in the way the hoardings are created. I have written about topical ads in the past – especially those which capitalize on a random event and link it to a brand proposition. And then there are those ‘calendar’ events – scheduled to appear every year like April Fools Day. Last year, there were a set of cute ads from Australia [including a Twitter pen!] which caught my eye. This year too, a few brands have released print ads in the UK and Australia, around the event. Here are a few:

Loved the Mini Countryman idea. And the tongue-in-cheek product promotion of BMW.

With so many online & offline properties engaging in April Fools Day ‘news‘, each one attempting to be more shocking than the other, has the joke lost its surprise element?


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