Several brands have tried to emulate the magic of Amul topical hoardings in India and have failed. The secret recipe perhaps lies in the way the hoardings are created. I have written about topical ads in the past – especially those which capitalize on a random event and link it to a brand proposition. And then there are those ‘calendar’ events – scheduled to appear every year like April Fools Day. Last year, there were a set of cute ads from Australia [including a Twitter pen!] which caught my eye. This year too, a few brands have released print ads in the UK and Australia, around the event. Here are a few:
Loved the Mini Countryman idea. And the tongue-in-cheek product promotion of BMW.
With so many online & offline properties engaging in April Fools Day ‘news‘, each one attempting to be more shocking than the other, has the joke lost its surprise element?