Advertising

Seen and noted: smart use of radio idents – BFM 89.9

Pinterest LinkedIn Tumblr

A Malaysian radio station focused on business news & current affairs, BFM 89.9 runs an in-channel promotion where the channel’s name is expanded in different ways: ‘Bold Factual Media: BFM 89.9′, ‘Be Faithful Men: BFM 89.9’, ‘Bickering Frustrates Malaysians: BFM 89.9’ and so on.

This format of channel idents was smartly used on the occasion of World Heart Day to create awareness about the symptoms of heart attack.

Agency: McCann-Erickson (M) Sdn Bhd


photo credit: pacensepatoso via photopin cc

Facebook Comments

A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

Write A Comment

%d bloggers like this: