A Malaysian radio station focused on business news & current affairs, BFM 89.9 runs an in-channel promotion where the channel’s name is expanded in different ways: ‘Bold Factual Media: BFM 89.9′, ‘Be Faithful Men: BFM 89.9’, ‘Bickering Frustrates Malaysians: BFM 89.9’ and so on.
This format of channel idents was smartly used on the occasion of World Heart Day to create awareness about the symptoms of heart attack.
Agency: McCann-Erickson (M) Sdn Bhd
photo credit: pacensepatoso via photopin cc
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