Nike Basketball #CountOnKobe: copywriting for TV at its best

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Agency: Wieden + Kennedy, Portland, USA

“Count on the sun to shine. Count on the rain to fall. Count on snakes to bite. Count on grass to grow. Count your blessings. Count on Kobe.”

Absolutely loved the copy in this TV commercial. Not to mention the proposition and the execution. Another winner for Nike from W+K.

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