Nike Basketball #CountOnKobe: copywriting for TV at its best

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Agency: Wieden + Kennedy, Portland, USA

“Count on the sun to shine. Count on the rain to fall. Count on snakes to bite. Count on grass to grow. Count your blessings. Count on Kobe.”

Absolutely loved the copy in this TV commercial. Not to mention the proposition and the execution. Another winner for Nike from W+K.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.


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