A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new campaign for the same brand follows the same format with even more clever lines – aligned with the brand proposition: For all life’s twists and turns: Flexible financial plans.
Agency: Spillmann/Felser/Leo Burnett, Zurich
Loved the differentiated copy oriented approach (in this visual-led advertising world) and the clever attention grabbing word play in the headlines.
RT @bhatnaturally: SwissLife is back with another brilliant ‘twists & turns’ campaign http://t.co/7ylO1mhs5A #copywriting #epicawinner