SwissLife is back with another brilliant ‘twists & turns’ campaign

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A copy-oriented campaign for a financial services brand, SwissLife won the Epica d’Or at the Epica Awards, 2011. A new campaign for the same brand follows the same format with even more clever lines – aligned with the brand proposition: For all life’s twists and turns: Flexible financial plans.

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Agency: Spillmann/Felser/Leo Burnett, Zurich

Loved the differentiated copy oriented approach (in this visual-led advertising world) and the clever attention grabbing word play in the headlines.

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