Among the various winners at the Cannes Lions, there are a few that stand out – they appeal to you in an instant and strike you as a great, relevant, idea that makes sense for the brand and is well executed. I thought I will write a series of posts on such winners. Here’s the fourth one:
I was expecting animation of the kind seen in Toy Story and Up, only to be pleasantly surprised. Riveting film, enhanced by the quality of the animation.
Agency: TBWA/Paris
And oh, even the copywriting was award worthy.
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