Halloween usually brings out tactical ads for US brands. This year too its no different. But there’s one brand killing it (no pun intended) with a shockingly different campaign. Booking.com (whose last effort was b#$%@ng funny ad) has a new campaign promoting its haunted hotels. I loved the concept and the art direction.
Agency: Wieden + Kennedy, Amsterdam
The print ads follow the classic, time-tested cinema poster approach:
Loved the copy at the bottom of the posters. Sample:
Art Deco architecture. A rejuvenating spa. An inanimate objects that are anything but inanimate. The perfect recipe for a very very long night.
Americans have a penchant for novelty in any case (it is the land of all-day breakfast menu in some hotels and Las Vegas after all) and the idea should find many enthusiastic takers. Nice work.
