Advertising

Booking.com’s ‘stay if you dare’ campaign: shockingly different travel advertising

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Halloween usually brings out tactical ads for US brands. This year too its no different. But there’s one brand killing it (no pun intended) with a shockingly different campaign. Booking.com (whose last effort was b#$%@ng funny ad) has a new campaign promoting its haunted hotels. I loved the concept and the art direction.

Agency: Wieden + Kennedy, Amsterdam

The print ads follow the classic, time-tested cinema poster approach:

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Loved the copy at the bottom of the posters. Sample:

Art Deco architecture. A rejuvenating spa. An inanimate objects that are anything but inanimate. The perfect recipe for a very very long night.

Americans have a penchant for novelty in any case (it is the land of all-day breakfast menu in some hotels and Las Vegas after all) and the idea should find many enthusiastic takers. Nice work.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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