At the recently concluded Kancil Awards, Malaysia’s premier advertising awards, Digi Telecommunications won the Advertiser of the Year. A campaign for Digi won Gold in the Films category. To celebrate Merdeka and Malaysia Day, DiGi created a #confirmmalaysian hashtag encouraging Malaysians to share what makes them truly Malaysian. The most interesting ones were brought to life in a series of web films. Agency: Naga DDB Love it when advertising has a distinct local flavour (Thai advertising…
Easy Lamb Roast is so easy it turns anyone into a mum. Now, that sounds too simplistic a proposition. But when you ladder the benefit and stretch the idea, great advertising can happen. An ad for Easy Lamb Roast which made the rounds of ad blogs earlier this year does it beautifully. The impact is stronger because of the juxtaposition of a world far removed from that of mums. Agency: BMF Director: Scott Pickett BMF’s…
Writing letters to Santa Claus, hanging stocking at the end of their bed, fire crackers, paper crowns, the Royal Christmas Message – the list of Christmas traditions in UK is perhaps not complete with a John Lewis advert. Every year while most major UK retailers put out their Christmas campaigns, the most eagerly awaited one is from John Lewis. Over the past few years, the ‘format’ has been the same: an emotional ad about finding…
Ah, the good old demo. Used often in the automobile category to demonstrate anything from power to features like rear-view mirror. Copy can provide a vivid demo too: back in the ’80s, David Abbot lay on the floor, under a Volvo suspended by a single cable, with the headline: If the welding isn’t strong enough, the car will fall on the writer. I was reminded of all this when I saw this lovely spot for…
This morning I saw a few tweets with the hashtag #Ramayana140 and most of them were trying hard to be funny. Nothing wrong with that – Twitter is meant for such tweets. But I felt a little uncomfortable with the tone of voice of some tweets with that hashtag – I could sense trouble for the brand. Sure enough, earlier today Pepsi India apologised for the contest and withdrew it. We apologize that our #Ramayana140…
When the iPhone 5C and 5S prices were officially announced by Apple India, the reaction was along expected lines. People were shocked at the astronomical price tag and some called it delusional pricing. Not surprisingly the Indian tech blogs (which border on anti-Apple anyway) mocked the pricing (in fact, that tone was adopted the day 5C was announced in the US) and so did the Twitterati. To be fair, paying Rs.53,500 (approx $857) for a…
In advertising, when a human truth that is relevant to your category is married with great creativity, what emerges usually is a TV spot that is riveting and gets you nodding your head in agreement. A new TV spot for Kinder Surprises from Australia does just that.