ArchiveJanuary 2014

WoodGreen: connecting celebrity gossip and public service advertising


Let’s face it – celebrity gossip sells. We all love following celebrity news even if it is about the most mundane details. That’s the reason why celebrities like Kim Kardashian and shows like Big Brother & Big Boss have a huge following. Tabloid magazines, gossip sites, Page 3 section of leading news dailies thrive on this need for us to follow the lives of celebrities. No...

Why I am not a fan of the Cadbury Silk ads


The latest edition of the Cadbury Silk ads is out. Set in a library, it continues the visual code (if you can call it that) of sticky, gooey chocolate being eaten in a messy way (when was the last time you saw an adult with chocolate stains across his face, like an infant eating food?). This time around it is not just about adults indulging on their own, but a gent offers his saliva laden, half...

Guinness Sapeurs: love at second sight


The last ad of Guinness which made waves across the world was the basketball one. The choices we make reveal the true nature of our character, said the VO, linking it to the ‘Made of More’ tag line. A new campaign for Guinness is also being talked about in trade and other media across the world. The ad features the ‘Sapeurs’, (Society of elegant persons of the Congo’), a group of...

Axe #KissForPeace, Susan Glenn and theme ads


A new campaign for Axe Peace, an upcoming range from Axe is out. The central idea seems to arise from the variant name itself – in a world filled with war, the greatest weapon is love. Make love, not war with new AXE Peace. The ad depicts several parts of the world known for conflicts and sets up what seems like a tipping point for disaster. The twist is in the protagonists dropping their...

The good and bad of brand name as verb


‘Google it’ – used as a generic term for ‘searching for information on the internet’ has a positive ring to it. I guess the usage helps the brand Google , as it subliminally cues the undisputed leadership position of the brand in the ‘search’ business. It unambiguously conveys that Google equals generic search. Also, chances are a person will actually use...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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