Two new spots from Volkswagen, UK convey the idea that quality comes at a price. The creative idea is to convey the downsides of choosing ‘bargain price’ and by implication, poor quality. It has been done by several brands especially those fighting the ‘this is cheap and good enough, why go for a pricier brand?’ mentality. The difference is that in these ads, the impending disaster is only implied and this very aspect is what makes it powerful.
Will such an argument work with the Indian audience? Doubt it.