Goafest is likely to be a dull affair this year, with some leading ad agencies opting out. Industry observers and journalists have written about the problems facing the Goafest brand and things that need fixing. I remember the advertising awards of early ’90s (held under the aegis of Advertising Club, Bombay then too) – an […]
Archives for April 2014
Back in the days when advertising was about TV commercials, radio spots, print ads and brochures industrial products were categorised as ‘boring’. No self-respecting employee of an advertising agency, especially those in creative would drool at the prospect of working on construction and mining equipment, diesel and natural gas engines, industrial gas turbines, grinding wheels […]
I remember the late Indian advertising legend, Mr. Ravi Gupta say that 50% of the credit for good advertising should go to the client. This was at a time when the agency he founded used to produce some of the finest, effective and awarded work in the country for a diverse set of brands ranging […]
As far as claims go, asserting that a musician would not have been one without music, is pretty generic. But a new campaign from Kiss TV in Spain is striking aided greatly by the art direction. Agency: Lola Lowe & Partners. Via.
Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all the cues of a mushy love story only to have you jolted with a twist. Agency: KesselsKramer The competitive stance and attempt to create dissonance among travellers driven home very well.