Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all the cues of a mushy love story only to have you jolted with a twist. Agency: KesselsKramer The competitive stance and attempt to create dissonance among travellers driven home very well. Facebook Comments Like this:Like Loading... 0 bhatnaturally A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more. Website Prev Post ‘Adventure awaits’ for @Lurpak: another brilliant advert from W+K 8th April 2014 1 Min Read Next Post When Art Direction lifts an idea: Kiss TV 14th April 2014 1 Min Read Related Posts Pampers Little Miracles: big on impact 20th April 2011 What sound can do, what ads can do 11th January 2010 Mob culture and new media 16th March 2010 LEGO: creativity forgives everything – memorable creative 12th February 2014 Write A Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Notify me of new posts by email.