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Farewell hotel clichés says #citizenmnyc: loved it

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Loved this new ad for CitizenM Hotels announcing their New York launch. The film, made by PES begins with all the cues of a mushy love story only to have you jolted with a twist.

Agency: KesselsKramer

The competitive stance and attempt to create dissonance among travellers driven home very well.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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