Another riveting piece of work from Wieden+Kennedy, London for Lurpak. ‘To new frontiers, adventurous cooks’, is the rallying call and it is a fine journey the brand has embarked on. To me, the series of spots created for Lurpak epitomise the role advertising plays in creating brand preference.
Imagine this: the consumer sees parity between all brands of butter. And the agency’s task is to create preference for a brand largely through the advertising. And what a fantastic job the W+K London team has done – both from the strategy and creative perspectives. Starting with ‘Saturday is breakfast day’ to celebrating the art of cooking, every TVC has been drool worthy, riveting and spot on. The latest, ‘Adventure Awaits’ is for Lurpak’s new Cook’s Range is foodporn at its best. The visual metaphors bring a smile to your face. Loved the ad.