Love at first sight. What a clever piece of work. Great to see creativity even for tactical announcers like these. Airline brands have traditionally integrated characteristics of the destination and what it is famous for in their destination announcer advertising. But a lot of agencies and clients simply settle for ‘Now open in’ type of bland announcers. Glad to see this clever visual pun on a port city.
Agency: adam&eveDDB. Via.
More John Lewis and related work here.
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