Brilliant outdoor for @johnlewisretail by @aandeddb

B

Love at first sight. What a clever piece of work. Great to see creativity even for tactical announcers like these. Airline brands have traditionally integrated characteristics of the destination and what it is famous for in their destination announcer advertising. But a lot of agencies and clients simply settle for ‘Now open in’ type of bland announcers. Glad to see this clever visual pun on a port city.

john1_aotw

john2_aotw

john3_aotw

Agency: adam&eveDDB. Via.

More John Lewis and related work here.

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By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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