How does adam&eveDDB do it? They seem to churn out absolutely wonderful ads for both John Lewis and Harvey Nichols every year for Christmas. With Harvey Nichols it is more than just a wonderful piece of creative – it is great out of the box thinking from a business perspective too. Last year they had the path breaking ‘Spent it on myself‘ ads which were based on real human behaviour. And they did not limit the idea into only an ad but had actual products created to complete the loop, as it were.
Having set the bar high, this year they have come up with a ‘Could I Be Any Clearer?’ set of Christmas cards, taking forward the idea of selfishness. Again, it is based on a universal truth – we secretly wish that we could specify what we want as a gift but hardly ever do that and end up accepting gifts we hardly like.
There is a site where customers can specify what they want from the Harvey Nichols collection, design and create their own ‘Christmas card’ and send it to a loved one. How wicked and wonderful!
Loved it. Hats off to adam&eveDDB again.