Nike, Laphroaig #OpinionsWelcome and more: creative ideas of the week

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Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 25th September 2015.


First, take a look at this 2012 ad, if you haven’t already. Then come back and watch this one.

Agency: Wieden + Kennedy

All that needs to be said about why this ad works is said by this commenter over at YouTube:

I must confess I got a bit sensitive here, trying to not cry at work. I have asthma and I’m still trying to complete 5K without stopping. Your ad is so amazing that I’ve seen myself from the future crossing a finishing line of a marathon. Thank you.

There is that spark in many of us, pushing us to do better and overcome odds. And for those who actually take those small steps to overcome seemingly impossible targets, it is a high to see themselves reflected so well in this spot.


I am not sure about the objective of the campaign but it seems to be an effort to equate Billboard as the premier music magazine and hence ‘No.1’. Loved the art and how the idea was extrapolated.




Agency: Ogilvy & Mather, Sao Paulo, Brazil

Laphroaig: #OpinionsWelcome

This is the latest in the OpinionsWelcome series for Laphroaig Whiskey to mark 200 years of the brand. According to the agency: ‘when Laphroaig asked us to pitch them an idea to recruit new consumers globally…we looked no further than the 600k+ Friends of Laphroaig community and quickly realised that even Laphroaig’s most ardent fans tended to describe the liquid in an intriguing and often disparaging way‘. This time, they asked the locals in Isle of Islay to share their candid opinions on what Laphroaig tastes like to them personally. What a bold and refreshing campaign – imagine showing unedited opinions about your brand in a ‘testimonial’ ad. Loved it.

Agency: White Label, UK

Which ones did you like? Comment in.

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